Launch
$99 /mo
Billed monthly
For smaller dealerships getting started.
Start Free◆Pricing
One connected dealership. Room to grow.
Plans starting at $99/month. Try Dealer OS free for 30 days. No credit card required. No setup fee.
Core
$249 /mo
Billed monthly
For established independent dealers.
Start FreeComplete
Recommended$449 /mo
Billed monthly
Everything you need to operate and grow.
Dealer OS Sites included
Start FreeGroup
$699+ /mo
Contact us for a tailored quote.
For dealerships operating across multiple locations.
Talk to SalesCompare your options
Start with the workflows your dealership needs. We will help you confirm the right plan, integrations, and add-ons for your operation.
| Capability | Launch | Core | Complete | Group |
|---|---|---|---|---|
| Best for | Getting started | Running the dealership | Operating and growing | Multiple locations |
| Dealer OS Sites | +$99/mo | +$99/mo | Included | Discuss your locations |
| Inventory & Vehicles | VIN intake, valuation, vehicle expenses, and inventory records | |||
| Deals & Sales | Deal workflows, trade-ins, documents, and title tracking | |||
| CRM | Customer records, pipeline, tasks, and follow-up history | |||
| Website | Synchronized inventory publishing through Dealer OS Sites | |||
| AI & Automation | Dealer OS AI and CRM Automation are available as add-ons | |||
| Reporting | Inventory aging, expenses, gross, and dealership performance | |||
| Users & Permissions | Team access and role-based permissions | |||
| Integrations | Connect inventory publishing and dealership workflows | |||
| Support | Migration planning and help getting started | |||
Add what you need
Dealer OS Sites+$99/mo
Included with Complete. Also available separately.
Discuss this add-on →CRM Automation+$99/mo
Automate follow-up and keep your pipeline moving.
Discuss this add-on →Dealer OS AI+$129/mo
Assistance informed by your dealership context.
Discuss this add-on →Additional Rooftop+$199/mo
Expand your dealership footprint. Contact us to configure access.
Discuss this add-on →What are you paying for dealership software?
Compare your monthly software spend with Dealer OS Complete.
Current software$0/mo
Dealer OS Complete$449/mo
Additional annual cost$5,388
Estimate using monthly billing. Add-ons, taxes, and tools you keep are excluded. Compare the workflows and integrations you actually use.
Frequently asked questions
- How much does Dealer OS cost?
- Launch starts at $99/month, Core is $249/month, Complete is $449/month, and Group starts at $699/month. Choose annual billing for two months free on Launch, Core, or Complete.
- How does the free trial work?
- Start a 30-day trial with your own inventory. No credit card or setup fee is required. A trial does not automatically become a paid subscription; choose a plan and complete checkout when you are ready.
- Is a dealership website included?
- Dealer OS Sites is included with Complete and available separately from $99/month. Your vehicle records keep your website inventory synchronized.
- Can you help me switch?
- Yes. We will help you plan your migration. Bring an export of your inventory and customers so we can confirm what can be imported and what needs cleanup.
- How is annual billing charged?
- Annual plans are charged upfront: $990 for Launch, $2,490 for Core, or $4,490 for Complete per year. Add-ons are priced separately. Contact us for Group billing.
- What happens to my data if I cancel?
- Your dealership data belongs to your dealership. Contact us for help exporting your records and ending your subscription.